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Efsharibari: The National Program Brand for Active and Healthy Lifestyle

Not just for designers: A complete and comprehensive brand book with everything that’s important to know about strategy, design, colors, fonts, photographic language and applications with existing

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Less Sodium – Better Health

What is sodium, why is it concealed in so many foods (sweet ones too!) and why shouldn’t we consume too much of it?

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Less Sodium for Children – It’s Efsharibari

How can you reduce your children’s sodium intake and why is it important to start at a young age?

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#EfshariBari_Upgrade

Fresh, easy and quick to prepare foods for the family instead of ultra-processed foods.

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Fruit and Vegetable Snacks

Cast aside the salty and sweet snacks. They contain especially high quantities of sodium (salt), fats and sugar, alongside flavor and smell enhancers, various additives to prolong their shelf life.

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Processed Foods - Cast Aside, Fresh Equals Efsharibari!

What are the definitions of processed and ultra-processed foods, why do we tend to consume too much of them, and what can be done so that even in your family you can cast the processed food aside?

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A Whole Meal in a Jar

A Mediterranean meal mixed in a jar, colorful, tasty, quick and most importantly – fun to prepare with the kids!

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Bread and Whole Grains

What are whole grains? Why should they be part of your diet and how will you know which bakery goods are (really) made of whole grains?

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Energy Balls

Who needs processed sweets? Here is a sweet and healthy recipe that can be prepared in advance and stored in the fridge for hectic times

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Food Deliveries for Families Evacuated from Their Homes

Would you like to donate? Have you decided to cook for families evacuated from their homes? It feels good for both the giver and the receiver.

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Spelt Flour Crackers

Looking for something crispy that goes well with healthy spreads or beside vegetables, as an easy dish or at the park? Here is a simple recipe for crackers that will get the job done.

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Quick Cocoa and Date Balls

When you want something sweet - but also healthy, these cocoa and date balls, with raw tahini and almond butter, are a quick and pleasing solution

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Why Fruit and Vegetables Should Be Part of Our Daily Diet?

Why is it important and particularly beneficial to include fruit and vegetables in our daily diet and how can we persuade children to like vegetables?

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The Harsh Cost of Soft Drinks

The numbers and data that you should be familiar with regarding the ingredients and adverse effects of sugar-sweetened beverages

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Breastfeeding Week 2021 is Held Under the Title "It is Efsharibari to Breastfeed – with You at All Times"

This year too we celebrate International Breastfeeding Week in Israel and around the world. We saw fit to zoom in on breastfeeding during emergency and stressful situations.